Video/Motion content
BBDO NY (Campbell's/FedEx/Мars/Lowes/Wishbone)
Videos on this page have been creatively produced by Danila end-to-end.
CAMPBELL'S REAL REAL LIFE / CAMPAIGN PROMO
It was the first experience for the brand in utilizing user-generated and social media content in the campaign.
The creative idea was to gather as many videos as possible that would reflect the everyday life of the brand's target audience.
The team explored multiple platforms and options to collect the content. In the end, the option of connecting the internal social media team with the target audience directly was chosen as the best option. After getting the necessary amount of content, a team collaborated with the post-production house to create the final video.
Danila also took part in content production, that included. Videos and stills
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WISHBONE AND LOWES STOP MOTION
Stop motion videos for Wishbone and Lowe's (part of the Fix in Six campaign). Danila was in charge of the overall production.
Wishbone - the video was made based on just one still image - vegetables in the form of a sauce bottle. The vendor reshot veggies from scratch so to make them look like the one on the final shot and then animated them in 2D. The soundtrack was custom made, which was a tough task, as the budget was very limited.
Lowe's - all elements (dolls, water, tube) were custom made by a vendor.
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AMERICAN RED CROSS & BIT.LY
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M&M'S KEYBOARD
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Overall production of pre-rolls for FEDEX NFL campaign. Danila was in charge of working with the production vendor on the project, personally taking part in the music allocation for the spots.
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