Hope.ly

Hope.ly works just like any other link shortener, but each share of a Hope.ly link encourages donations to the American Red Cross.
A Hope.ly Bitlink adds a donation banner to the page shared, inviting optional donations to the American Red Cross during Giving Season. You can learn more about the initiative in the issue of The New York Times
Danila was in charge of content production. This project received multiple Cannes Lions, with Bronze Cyber and Bronze Mobile among them.
By utilizing the Bitly API, the American Red Cross was able to introduce a completely new brand awareness campaign through social sharing and the power of the link.
“This Hope.ly charity campaign with the American Red Cross is important and we’re focused on carrying their message of hope this holiday season,” said Mark Josephson, CEO of the ARC. “We have a great partnership.